Modification: an estimate in this whole story is modified to echo Grindr’s perspective on brand name protection.
Actually intercourse software would like to be regarded as brand-safe these days.
On Tuesday, gay hookup app Grindr established an online magazine called towards, which in fact have experienced pilot setting since March.
Because Into’s material is significantly less about sex and much more about popular culture http://www.datingperfect.net/dating-sites/brazilcupid-reviews-comparison, style and trip, Grindr hopes the unique publishing supply can make an impression on huge companies which are otherwise quite nervous about preventing their particular ads from being adjacent to sexual content. Grindr didn’t reject their app can offer brand-safety worries about advertisers, but highlighted that its website that is new will the doors to dealing with a broader selection brand names.
“Not every company would like to market wearing a app that is dating” said Peter Sloterdyk, vp of marketing at Grindr. “But Into’s material is extremely distinctive from the software. With Into’s introduction, we have been exposing Grindr to be a absolute lifestyle brand.”
Very much like ads on Grindr, some of the advertisements on towards tend to be specifically tailored toward homosexual guys. Such as, their homepage has two ads that promote HIV avoidance.